When creating a marketing strategy, you don’t want to be sharing content with the void. You need to…
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Now and again we review an influencer platform that’s been created by a company so old, we have to marvel that their incorporation happened before influencer marketing was even a thing. Usually it’s an ad agency pivoting into...
In the court of public opinion, influencers get a bad rap, often criticized as a group of vapid, navel-gazing youth ready to pitch any product for any brand that pays them. From a brand’s perspective, they are often seen as merely a...
Instagram is still, for the moment, the platform that most people associate with influencer marketing. Which, at this stage of the game, is a little weird. Both influencer marketing and social media have evolved beyond pictures of...
Back in 2016, the influencer marketplace Post For Rent launched and quickly distinguished itself. Marketplaces are very transactional in nature, and the name of the platform certainly doesn’t do anything to dissuade you from thinking any...
We used to say that there were two kinds of developers of influencer marketing platforms: those who saw an industry need and created software to address it; and those who saw a growing industry and wanted to cash in on it. Well, we can now...
Everything old is new again.
When we first launched Influencer Marketing Hub in 2016, the options for software leaned heavily toward Discovery. We looked at a lot of different search-only tools, half of which billed themselves as “The...